Lexus website – case study
The Lexus Australia website is effectively Lexus’ biggest dealership, with hundreds of thousands of customers and potential customers visiting the site each year. In late 2010 the white agency...
View ArticleCase Study: Smiggle Colour Crews
Colour Crews is a digital engagement programme developed for Smiggle by the white agency. This case study describes how Smiggle Colour Crews was developed, how it works, and how successful it has been....
View ArticleCoke Polar Bowl
Sunday’s Super Bowl will see the animated Coca-Cola Polar Bears cheering and communicating live with devoted fans throughout the game on www.CokePolarBowl.com – synchronising a live digital stream...
View ArticleHow USA Today’s Ad Meter broke Super Bowl advertising…and how social media...
When Ridley Scott created Apple’s iconic “1984,” the company’s board didn’t want it to air. Newly hired CEO John Sculley, veteran of many a Super Bowl ad as CEO of Pepsi-Cola Co., agreed with the...
View ArticleYour interview with the president
Following President Obama’s State of the Union address on 24th January 2012, he addressed a group of American people through Google+ on 30th January, 2012. People were able to submit questions for...
View ArticleCase study: Coca-Cola
The white agency has worked with Coca-Cola South Pacific for over 6 years. This case study gives an overview of the work that we have done together, and how it has helped Coke and its brands to...
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Death & the digital age
There is a time honoured tradition followed by most of the western world when someone passes away. We mourn their passing; hold a funeral to say good-bye and celebrate their life; and our loved one is...
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Customer focused innovation – utility apps
I’m a big believer in utility marketing – as companies we spend lots of money trying to convince people to use our services, however if we were to create truly great services and customer experiences,...
View ArticleSXSW Day 1 Creating Great Experiences
I focused day 1 on the role digital is playing to enhance physical experiences across both retail and sport. I saw three very smart women who either run or play senior roles at Sephora, Rent the Runway...
View ArticleSXSW Day 2 – Mobile Saturday
Today was Mobile Saturday – super cool sessions and free margaritas – what more could you want?!? And I also squeezed in being always on for sports teams and making your user experience your product....
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SXSW Day 3a Storytelling on the New Screens
This session blew my mind, so I thought it deserved its own blog post It talked about connected homes and connected cities, and how these can be used to tell personalised, interactive and immersive...
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SXSW Day 3 Storytelling, China and the 12 month Sports Season
Today I attended a mix of sessions, from storytelling, to the 12 month sports season, China’s booming Internet! And did some celebrity spotting. Storytelling So I spent this morning channelling Mike...
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SXSW Day 4 Teen Use of Digital and Creating a Vision
Today’s write up is focussed on the two best presentations I saw today – one about young teens digital behaviour, and then Airbnb talking about creating a vision and using it to drive everything you...
View ArticleSXSW Day 5 The Concert Experience of the Future
Today’s report focuses on 3 topics: the concert experience of the future; using virtual reality to teach people with autism; and creating great customer experiences in women’s fashion by focussing on...
View ArticleSXSW 2015 Key Takeaways
It’s been an amazing week at SXSW, and for me the best work conference I’ve ever been to. So many good sessions, so many great speakers, so many inspiring people. Here are some of my key takeaways,...
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